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ABB Takes U.S. Market by Storm, Brings the Trade Show with it
Long before the recession forced businesses to slash travel budgets and ground their globetrotting workforces, ABB was bringing the trade show to the people. Since 2006, the company’s Automation Products Division has been diligently traveling the country with its road show program and bringing all the bells and whistles of a traditional trade show experience...
Microsoft Entices Press with High-End Lounges
At the 2008 E3 Expo video game summit July 14 to 17, Microsoft implemented a series of high-profile moments to showcase the new features of Xbox 360 and Games for Windows to gamers, media and consumers. The primary press briefing was simulcast live in Los Angeles and New York City via a proprietary television network...
Sony Strikes a Chord with its ‘Sound Snacking’ Tour
Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather...
Lamborghini Takes the Press on a Vegas Voyage
For the May 2008 launch of the Gallardo LP560-4, Lamborghini invited the press to Las Vegas to experience the “Always different. Always Lamborghini.” brand message first hand. The company invited five groups of 40 to 60 reporters for two-day events that included dinner, brand-themed entertainment and a driving experience on a speedway and a public...