Generate trial Archives - Page 17 of 67 - Event Marketer
Nokia Studio Turns Consumers into Filmmakers
Last year, moviemaker Spike Lee partnered with Nokia to direct a movie made entirely of footage shot by everyday people. From April through August, consumers uploaded text, music, images and video (shot on video cameras, digital cameras and cell phones) to nokiaproductions.com. Lee decided what made the cut and debuted the final film last fall...
Dos Equis Builds Buzz with Quirky Circus Show
Dos Equis’ Most Interesting Show in the World was designed to bring the brand’s “interesting” platform to life for 20-something men who like to think of themselves as interesting, too. From October to December, the brand took the show on the road to 15 markets with The Jim Rose Circus sideshow. Acts like Venetian burlesque...
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...
Google Projection Highlights YouTube 360 Features
The YouTube 360 Theater leveraged its prime spot in the Sandbox demo area of Google’s Zeitgeist conference to re-create the viewing experience of a YouTube 360 video. The large-scale installation showcased video footage using a 360-degree projection that immersed attendees as they entered the space. Attendees also could experience 360 content in the YouTube app...