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JVC Reaches Millions Throught a Hi-Def Mobile Tour
To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The...
Miller’s Mobile Lounge Draws Young Beer Drinkers
Capturing the attention of young beer drinkers isn’t easy, especially once their vision blurs a little. But Miller Brewing had them seeing double with two mobile Cuban lounges designed to create more buzz around an already buzz-worthy product—the newly reformulated Miller Chill, a 100-calorie per 12-ounce bottle (sounds good already!) of brew made with a...
Telus Touts New Phone with Personalized HTML Emails
To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...
Hershey’s House Parties Generate Sweet Content
For the launch of Hershey’s Bliss chocolate the brand wanted to stir up word of mouth both on- and offline. To meet this goal, the Hershey Company put the product in the hands of women that love chocolate and helped them throw more than 10,000 in-home consumer house parties over one weekend. The Hershey Bliss...