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Daimler Stages a Press Event on the Hoover Dam
Self-driving vehicles are a hot topic in the automotive industry, so to spotlight its autonomous Inspiration Truck as the most important technological achievement in the truck industry and the first truck approved to drive autonomously on public roads, Daimler subsidiary Freightliner activated a media event on the largest drivable stage in the world—the Hoover Dam....
Kiehl’s Channels ‘Zoolander’ with Anti-Aging Pop-up
Cosmetics retailer Kiehl’s partnered with the movie “Zoolander 2” to create the Derek Zoolander Center for People Who Don’t Age Good, a pop-up located in New York City’s Meatpacking District that spoofed eccentric male model character Derek Zoolander’s Center for Kids Who Don’t Read Good, featured in the first film. Called the DZCFPWDAG for short...
Motorola Pop-up Centers on Customization
Motorola makes a range of mobile devices and accessories, from smartphones to smartwatches, but that fact was getting lost on consumers in an increasingly saturated market dominated by just a few big players. Enter: Moto Shop, a Motorola experiential boutique in the heart of Chicago, which aimed to change the experience of a telecomm retail...
Intel Inspires Employees with Interactive Mobile Tour
When you work for a company as innovative as Intel, it may be difficult to fully grasp how your individual contributions inside the company help create “amazing experiences” outside the company—you know, like impacting the world. Because of that sentiment, coupled with the fact that employees are often the last ones to experience their company’s...