Generate trial Archives - Event Marketer
Dave’s Killer Bread Serves up a Prison-themed Sandwich Shop and Second Chances
Dave’s Killer Bread has a unique story. Its founder, Dave Dahl, joined the family’s baking business after 15 years in prison and launched the No. 1 organic bread in the U.S. In expanding into Canada, Dave’s leveraged its founder’s story with a pop-up that immersed attendees in a recipe baked in prison. Enter: Club Fed....
General Mills Invites Consumers to Travel into The Cinnaverse
With brightly colored pop-ups in Santa Monica, CA, and outside of Chicago and Houston, General Mills wanted to immerse consumers—especially Hispanic tweens—in a multisensory Cinnamon Toast Crunch experience. There was frozen affogato on a stick, cinnamon toast cotton candy and a cinnamon-milk luge. Plus guests could walk through a glow-in-the-dark Cinna-vortex exhibit and check out...
Ranch Hand’s Sledgehammer Makes an Impact—Literally
How do you hype a product that, well, doesn’t do much unless it’s attached to the front of a pickup truck? Ranch Hand’s attention-grabbing SEMA display for its heavy-duty steel bumper grille featured a 200-pound steel sledgehammer that, once each hour, crashed full speed into said grille, showing that the product could take a hit....
Sleep Number Cozies Up with CES Revelers
If most of your exhibit’s visitors are going to be lying on their backs, looking up, the ceiling just might be the most important design element of your booth. So for Sleep Number’s 40-by-50 space at CES, the mattress brand created an overhang made up of 182 multicolor triangle outlines—a clever lift from the brand’s...