Generate brand awareness Archives - Page 98 of 126 - Event Marketer
BNY Mellon Drives Booth Traffic with Gamification
Finding the perfect balance between financial risk and reward is not only a vocation for most professional money managers—it’s their avocation, too. So BNY Mellon decided to tap into that passion, and drive traffic to its trade show booth, with a technology that tapped into the strategic mindset and competitive spirit of wealth and asset...
Zappos Gingerbread Man Leads Social Chase Activation
During the 2013 holiday season, online retailer Zappos delighted Austin consumers with a unique chase activation that was as weird as the city’s self-proclaimed personality. In order to drive traffic and purchases at Zappos.com, the brand sent a life-sized gingerbread man out onto the streets of the city and challenged folks to catch him and...
Sears Promotes its Chef Challenge with a Flash Mob
In July, Sears organized a flash mob at Chicago’s Navy Pier to drive consumer interest in its Sears Chef Challenge cooking competition, a series of events held at the brand’s Kenmore Live Studio pop-up shop. The flash mob routine incorporated Sears kitchenware like pots, pans and spatulas into the choreography. As the dancers tore off...
Patriotic Real-Time Video Drives Budweiser Sampling
Few things go together better than an ice cold beer and the Fourth of July, so Budweiser this summer leveraged the holiday weekend with a national sampling initiative that mixed live and digital elements into a tasty, patriotic brew. Bud’s 21-day campaign entitled “On America’s Birthday, Drink America’s Beer” began in the weeks leading up...