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DHL Scores Home Runs with MLB Hometown Heroes
DHL scored a home run last summer with its Major League Baseball Hometown Heroes program, which celebrated the history of America’s favorite pastime and created an emotional connection with fans of all ages. Each MLB franchise nominated five players for the official ballot. Fans voted from July 18 to September 17 at the stadiums, online...
DiGiorno Delivers with a Microwave Kitchen on Wheels
In a deliciously ironic event marketing moment, DiGiorno—the brand whose TV ads crow “It’s not delivery!”—took its microwave pizzas out of the freezer to deliver samples to hungry consumers. To build just the right vehicle for the job, DiGiorno converted a box truck into a microwave kitchen-on-wheels. The exterior of the truck was clad with...
New Balance’s Bright Dome Turns Heads at X Games
New Balance had two sure ways to get noticed at the X Games in Los Angeles. First, to attract attention in a sponsor village dominated by branded trailers and the same old black tents, the shoe manufacturer set up a bright red dome loaded with interactives. The second was the unusual tactic of guerrilla marketing...
Batesville Tour Results in Ample Business Meetings
The first brand in the casket industry to tap the mobile tour realm, Batesville took its products directly to independent funeral homes, giving potential customers a chance to learn more about the brand. Based on the number of sales meetings completed, the tour was a real success, helping the company reach 6,487 funeral professionals from...