Generate brand awareness Archives - Page 93 of 126 - Event Marketer
Ortho Fires Up Fire Ant Season with In-Store Events
Ortho created awareness and educated consumers on the benefits of Ortho Max Fire Ant Broadcast Granules through a mobile marketing campaign during peak fire ant activity months in key states of Florida and Texas. Sixty events were conducted in parking lots of select Lowe’s and The Home Depot stores from March through June coinciding with...
Adidas Enlists Athletes for Stumps, Jumps and Tricks
The phrase “walking on air” is so simple and so elegant. But athletic shoe marketers face such stiff competition that the category spends un-told millions of dollars every year developing and marketing products that bring the metaphor to life. So it was for adidas, which needed to create a spectacle to engage young consumers in...
Beneficial Leverages Gamification to Draw Consumers
The Beneficial Driver’s Seat tour zoomed into 18 NASCAR racing venues, entertaining visitors with a variety of interactive elements. The 60-foot-by-70-foot environment featured motion-based racing simulators, which allowed four drivers to compete head-to-head in replica cockpits, while a Flagman Stand let visitors pose for branded photos while waving a checkered flag. A video presentation showed...
Delta Paints the Sky Pink for Breast Cancer Awareness
Delta Air Lines painted the sky, or to be more exact, one of its 757s, pink to raise awareness of breast cancer and to show its commitment to finding a cure for the disease. Working with the Breast Cancer Research Foundation, Delta donated dollars raised from the sale of pink-and-gray branded t-shirts and in-flight sales...