Generate brand awareness Archives - Page 92 of 126 - Event Marketer
Style Squad Helps L’Oréal Engage and Empower Women
Seeing the name Carson and the word style in the same sentence kinda made us think about Carson Kressley, the most fabulous and fashionable member of Queer Eye’s fab five. Well, L’Oréal’s SoftSheen-Carson took a cue from the style guru and his equally hip friends when it unleashed its own team of style pros on...
Walmart Builds a Soccer Oasis for Hispanic Shoppers
Ya’gotta admit: Leveraging soccer’s World Cup as a play to reach Hispanic consumers is still the most popular way to engage this target. Perhaps the reason so many brands go that route is that well-executed fútbol marketing keeps hitting its blanco. Walmart proved it yet again with a soccer-themed program designed to position the retailer...
Toyota Engages Hispanic Shoppers with a Road Trip
Toyota reached young Hispanic couples in Los Angeles and Miami via a fun, informative RAV road trip staged in a mall, touting the vehicle’s increased cargo space, horsepower and improved miles per gallon. To enter the RAV4 Mall Experience, consumers registered for a RAV4 license with their photo and personal information adhered to a styrene...
New Balance Promotes Active Play Inside Malls
What better place to let kids and their moms get in the spirit of active play than a beautiful park with green grass and clear blue skies? Well, if your goal is to sell shoes, perhaps the only better place would be a retail mecca. New Balance put the two together, bringing a 20-foot-by-20-foot vignette...