Generate brand awareness Archives - Page 88 of 126 - Event Marketer
Milk-Bone Make Your Dog Famous Tour Fetches Results
The Make Your Dog Famous Tour gave dog owners an opportunity to enter their pets in a contest to choose the new public face of Kraft Foods’ Milk-Bone brand. Pet parents visited a Canine Cruiser vehicle at more than 100 consumer events, retailers, malls, and dog parks, and the pets themselves got the star treatment....
Scion Hosts an Augmented Reality ‘Bounty Hunt’
Scion created a six-day, six-city augmented reality game in which six teams of two drove their Scions on a “Bounty Hunt” for a thief and the car he or she had stolen, with the winning team netting a cool $10,000. During the game, teams competed in challenges and searched for clues leading to the missing...
Pepsi Activates a Diet Dew Snowboard Rail Jam Event
Mountain Dew is known for being an edgy brand, so when Pepsi-Cola was considering live marketing as part of the campaign to relaunch Diet Dew, everyone involved knew it would have to be big. The company settled on a two-pronged approach. One element was a massive, one-day national sampling effort designed to get the entire...
General Motors Deploys a Test Track off the Vegas Strip
General Motors took its Auto Show in Motion ride-and-drive tour to the next level with The Drive, an 11-acre public test track situated in a formerly run-down parking lot just off the Las Vegas Strip. With the high-touch, low-sell atmosphere, GM’s main goal was to impart more knowledge about its cars to thousands of potential...