Generate brand awareness Archives - Page 85 of 126 - Event Marketer
Volvo’s Construction Equipment Plays a Game of Hoops
Volvo Construction Equipment North America took what could have just been a traditional hospitality event at the 2005 Conexpo-Con/Agg in Las Vegas and kicked it up a few notches with cheerleaders, live music and a live basketball game in which the “players” were backhoes, wheel loaders and other construction equipment. Yes. You read that right....
Perrier Plays on Words, Makes Nights More ‘IER’
Perrier was in need of a serious brand makeover. Sales had been declining for years and the name just wasn’t on the radar for 20- to 30-year-old consumers. And so the IER campaign was born. Perrier played on the “IER” at the end of its name, turning a sexy night into sexIER, a funny joke...
Miller Chill Spreads the Latin Flavor at Bars
Capitalizing on the thirst for tangy, Miller Chill— inspired by the Mexican Chelada—was born. Miller knew this baby was a winner, but it needed to make certain its consumers knew it too. It played up its Latin flavor and came up with the Spanglish-infused campaign Viva Refreshment that spread the word via TV, radio and print...
Stoli Activates a Hip Hotel Sampling Experience
Stoli likes the nightlife, baby. And where could be better to feel the vibe than in a hip hotel tricked out with Russian opulence and homage to the motherland inspired by the brand’s heritage but cool enough to appeal to today’s trendy 21- to-35-year-olds. Want to sample the smooth, soft ultra-premium Stoli Elit? It’s here....