Generate brand awareness Archives - Page 82 of 126 - Event Marketer
Nike Women’s Marathon is Part Spa, Part Girls’ Night Out
Female runners aren’t just male runners in pink shoes. They’re just as serious about kicking ass on race day as they are interested in looking good and feeling good while they’re doing it. Leave it to Nike to once again prove its branding prowess by recognizing its target’s unique differences, and then celebrating them to...
John Deere Unleashes a Glamorous Tractor Fashion Show
John Deere pulled out all the stops for its North American Divisions Meeting, putting together a presentation chock full of high production value and glamour. On the meeting’s opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two proscenium stages, moving spotlight chandeliers and...
NASCAR Unleashes Top Drivers on the Streets of NYC
As if traffic in the Big Apple wasn’t crazy enough, NASCAR unleashed Champions Week in New York City to kick off the 2005 racing season. The top 10 Nextel Cup drivers sped through the streets, from Rockefeller Center through Times Square to NASCAR’s headquarters on Park Avenue. Then, drivers parked their cars outside and left...
Warner Bros. Activates a ‘300’ Ancient World in Petco Park
It was no small feat turning Petco Park, home of the San Diego Padres, into a re-creation of the ancient world showcased in the blockbuster film “300,” but Warner Bros. made it happen at an exclusive DVD launch party it held during Comic-Con last year. One of the biggest challenges was transforming the covered concourse-level...