Generate brand awareness Archives - Page 80 of 126 - Event Marketer
Chrysler Activates a Life-Size ‘Snowdoku’ Challenge
Chrysler created serious buzz for its new Chrysler Aspen SUV with the Chrysler Aspen Snowdoku Challenge, which transformed the traditionally solitary game into a team sporting event played on a giant game board made out of 36,000 pounds of snow and ice. On the morning of the event six puzzle proficient teams of up to...
WE tv to Bridezillas: Let Them Eat Cake, For Money
Brides chomping down on cake in the middle of Times Square, of course the press is going to be there. WE Television wanted to get the attention of the morning shows to create buzz for the fourth season of “Bridezillas,” so it staged a wedding cake-eating contest. The participants—actual brides-to-be—had to eat as much cake...
Fisherman’s: Strong Lozenges, Strongman Mud Run
They came, they ran, they crawled, they jumped, they conquered. It was all part of the Fisherman’s Friend Strongman Run, a one-of-a-kind, demanding and cutting-edge experience that in February 2007 pushed 1,930 German participants to the limit as 12,000 spectators cheered them on. The runners overcame 11 obstacles, bounding up hills formed of bales of...
Lion Nathan Brewery Forms a New Sport—Beach Cricket
Lion Nathan Brewery and its XXXX Gold beer brand wanted to leverage Australians’ love of cricket, but its main competitor had a long-standing relationship with the national team and a virtual lock on major domestic and international competitions. So it created an entirely new sport called beach cricket. Twenty-three legends of the sport from Australia,...