Generate brand awareness Archives - Page 77 of 126 - Event Marketer
HP Outfits a Tractor Trailer into a Mobile Demo Studio
Designed to show small- to medium-sized printing enterprise customers, graphic design agencies, and paper manufacturers exactly what HP’s Digital Publishing Solutions division could offer, the Impressions Road Show began in late 2002 and spent all of 2003 making visits, booking business, and funneling leads from events through the company’s CRM filter over to sales reps....
Altoids Celebrates Anti-Love on Valentine’s Day
The Altoids Anti-Love Valentine’s Day Chocolate Pop-Up Shoppe was the ultimate destination for anyone seeking a little rebellion against the oppressions of Valentine’s Day. The shoppes opened Valentine’s Day week in Chicago, Miami and New York City (with additional sampling programs in Seattle and San Francisco). Inside was a full-service coffee bar serving complimentary coffee, lattes...
Microsoft’s Game Launch Rivals Hollywood Premiere
If Halo 3 is one of the bestselling video games of all time, Halowood, its Beta Preview Launch, has to be one of the best celebrity parties ever. The launch party took over several Hollywood soundstages, transforming the space into a large-scale destination for celebrities, tastemakers and the media. From the exterior approach to the...
Kyocera’s CTIA Booth Offers Tech, River Rocks and Butterflies
To communicate its new brand image to attendees of CTIA 2007, Kyocera Wireless played on the Japanese principal of In-Yo, or balance, and incorporated elements of Tatami architecture to portray the east-west duality and extend the concept to the interplay between nature and technology. Natural materials such as zebra wood, wheat grass and tumbled river...