Generate brand awareness Archives - Page 70 of 126 - Event Marketer
Forkless Gourmet Takes ‘Bun Meal’ Samples on the Road
If you think the name of Forkless Gourmet’s award-wining mobile vehicle sounds like a combination of Suzanne Somers and Ron Popeil infomercial products, well, you’re not alone. But Forkless Gourmet used its Bun Meal Mobile to spread the word about its frozen ethnic-meal-in-a-bun line and support retail distribution. The bright red Bun Mobile sported a...
Unilever Gets Provocative with Pitch-Dark Parties
Lots of brands talk about using their events to “touch consumers.” It took Unilever’s Axe, a brand whose marketing isn’t exactly known for its subtlety, to use event marketing to get those consumers to touch each other. The Axe Dark Party was clever if not a little subversive, but it was also right on message....
Nintendo Mixes Evanescence Concerts with Gameplay
Nintendo got its game face on last summer with its first proprietary property, a traveling concert series featuring top band Evanescence. The concert may have been the anchor, but US Concepts mixed it up with an on-site experience that mixed tunes, videogames, and lifestyle activities. The 25-market tour rolled into gear with a mobile “Nintendo...
U.S. Army Ignites its American Bowl with a Mobile Tour
The United States Army went way beyond the typical ticket-selling proprietary event with its two-year-old All-American Bowl, which is quickly becoming a case study for the right way to start your own property and integrate it and integrate it and integrate it. Things got cookin’ in September when the top 400 high school football players...