Generate brand awareness Archives - Page 68 of 126 - Event Marketer
Siemens Exhibit Leverages ‘Focus Wings’ and Tours
Siemens Dematic AG wanted to promote its new SIPLACE proprietary technology offering. The central design of the exhibit leaned on three “focus wings” that formed a trio of zones highlighting different vertical markets (automotive, telecom, and I.T.). The wings were comprised of translucent textiled walls with circular openings, illuminated by a color-changing spectrum. The result...
Samsung’s Active Exhibit Turns Visitors into Advocates
Samsung needed to best the rest at the International Telecommunications Union show in Geneva, and Imagination got working on an exhibit that would be different and engaging. The design had to communicate the brand’s future vision and core values. And messaging had to transform passive visitors into knowledgeable advocates for the company’s portfolio of business and...
Reebok Tattoos Foreheads in Marathon Ambush on adidas
Reebok showed the true moxie of ex-cmo Micky Pant (we miss ya, Mick!) when it invaded the Boston Marathon—long sponsored by Adidas—with an ambush effort that scored solid media hits and mucho impressions. More than 300 college students sporting Reebok-branded tattoos on their foreheads were seeded into the crowd along the Marathon route. The students’...
Buena Vista Hosts an Underwater Movie Premiere
Paradigm Shift’s wacky press-generating events keep on comin’, this time with an underwater movie premiere for the home-video release of Finding Nemo. Fans were invited to view the movie in Nemo’s natural habitat. A replica of the reef from the film was created at the Aquarium of the Pacific in Long Beach, CA. Consumers watched...