Generate brand awareness Archives - Page 64 of 126 - Event Marketer
A&E Celebrates ‘Biography’ With Community-Driven Tour
Cable channel A&E chose to celebrate its 15th birthday last spring with the network’s first-ever mobile tour. The Biography 15 Years Celebration Tour broke in Los Angeles and blew through 10 markets before wrapping in June in the Big Apple. Objectives? Create excitement for the brand, demonstrate the breadth of the Biography product portfolio, strengthen...
Samsung’s CES Press Event Leverages Mobilator Units
Samsung needed to launch a variety of product categories at its CES press event covering television, tablets and home appliance innovation. So, it leveraged a stage equipped with five computerized mobilator units that presented these categories in one cohesive format. The units moved and revealed featured products on and off the stage, including an entire...
LG Art Of The Pixel Showcases New Media Art Content
The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a...
Audi Brings A3 Vehicle To Life Via Bicoastal Concerts
The launch of the Audi A3 was the luxury automotive brand’s biggest in recent years. Not only did it have a sleek vehicle to show off, the launch itself signified a new chapter for Audi as it positioned itself in front of a more youthful audience: Millennials. Audi needed to capture the attention of this...