Generate brand awareness Archives - Page 50 of 126 - Event Marketer
Bliss Makes Low-cost ‘Gorilla’ Marketing Top Priority
Some companies only pay lip service to event marketing, seeing it more as an add-on than a key part of the marketing strategy. Others see it as a tool to be used sparingly because they don’t know how to measure the ROI. Then there’s Bliss. The spa brand (owned by the Starwood Hotels chain, which...
Hyundai Gets Consumers Excited with Adrenaline Event Series
Hyundai’s heart-pounding Adrenaline Tour put drivers behind the wheel and the Korean automaker top of mind among new car buyers as it generated test-drives, media and consumer attention, interest and brand perception for the high-performance 2010 Genesis Coupe. In February 2009, Hyundai announced its partnership with Rhys Millen Racing and Red Bull Energy Drink as...
Clinique’s Makeover Events Deliver Beautiful Results
Women ages 13 to 24 put their faces forward for Clinique’s Fresh Faces Tour, a traveling beauty studio created in partnership with Teen Vogue that had girls lined up for complimentary makeovers and hair touchups and to have their photo taken by a professional photographer. Each girl had three photos taken, then entered her best...
Scotts Water Smart Grows Customers with Retail Tour
Planting a blooming garden is all about timing. In spring 2008, Scotts Water Smart planted its seeds during prime fertilizing season (April 1 to June 16) by hitting the road on its Scotts Water Smart Grassroots Tour. The tour traveled in a bright green branded pickup truck and a grass-covered trailer featuring water-droplet inflatables resembling...