Generate brand awareness Archives - Page 48 of 126 - Event Marketer
Bounty Encourages Messes at Pop-up Arts Studio
Year after year, TV ads try to sell the benefits of one paper towel over another. And year after year, those ads fail to deliver the one thing that can cause a consumer to pick a particular brand over a lower price point: relevant, memorable hands-on experiences. P&G’s Bounty brand broke the mold and ventured...
Method’s Green Pop-up Serves to Bond with Influencers
Method wanted to take its all-natural homecare products out of grocery stores where it’s hard to differentiate itself from other cleaners, and group all of its products together to tell one brand story. The strategy: recruit brand evangelists (women 26-40 years old) to generate buzz and build brand loyalty. The tactic: use pop-up shops in...
Aquarius Educates Consumers About Water Conservation
One look at the colorful Aquarius Spring! bus during its 20-week road trip may have had you thinking that the Age of Aquarius had surely dawned. But actually, the vegetable-oil powered, retrofitted school bus, complete with roof-top solar panels and a generator for powering its TV monitor, wireless microphone and other high-tech doodads, was the...
Nike Enlists Athletes to Jog New York City
Nike hit jogging paths all over New York City from August to October 2009 in order to expand its already popular Human Race in New York to include more female runners and boost membership in its Nike+ community. The brand enlisted 250 athletes for a run across the Brooklyn Bridge at sunset and invaded New...