Generate brand awareness Archives - Page 46 of 126 - Event Marketer
Microsoft Reaches Off-site Viewers via Live TV Show
For the June 2009 E3 Media Briefing in Los Angeles, which revealed Project Natal, Xbox 360’s new “controller-free” technology, along with the Beatles Rock Band title to consumers and the press, Microsoft leveraged live television broadcast on G4 TV, a television station that specializes in tech and video game programs and covers E3 every year....
Audi Reveals 2010 Vehicle in Artistic Fashion
Audi’s “Art of Progress” press reveal for its new 2010 Audi A8 was an artsy affair from start to finish. Held in a sophisticated 45,000 square-foot temporary pavilion against the dramatic backdrop of Design/Miami, one of the most prominent and substantive forums for international design, it unveiled the car in a way that left other...
Burger King Stuffs Consumer Wallets with Big Bucks
At a time when consumers are munching more peanut butter than porterhouse, what better way to engage them than by putting some greenbacks in their pockets? That’s exactly what Burger King did in the fall of 2008 when it dropped more than 14,000 of the King’s “wallets” in Chicago, Orlando and Phoenix. This buzz-generating program...
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. In 2009, the brand resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and concluded July 9....