Generate brand awareness Archives - Page 42 of 126 - Event Marketer
Medtronic Woos Attendees with a Multi-Touch Wall
For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...
Panasonic Piques Public’s Interest with Long Lines
There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic did—twice!—with its Panasonic Full HD 3D Theatre at the Vancouver 2010 Olympic Winter Games. Outside the brand’s two-story, glass-front structure, fans waited in line to get their tickets and assigned showtimes for a seat in one of two 3D...
TD Bank Gives Free Rides and Picks Up Lunch, Too
When TD Banknorth’s locations in New England and upstate New York joined its Mid-Atlantic and Florida operations (previously Commerce Bank) and changed its name to TD Bank, it needed to get the message out. The solution was a campaign celebrating the bank’s motto “America’s Most Convenient Bank,” which included a two-part experiential program. The first...
Bud Camp in Canadian Wilderness is a Winner with Guys
Bud Camp, the program that mixes manly exploits with measurable success, flies male consumers deep into the Canadian wilderness to enjoy an all-expenses-paid, no ladies allowed weekend chock full of testosterone-filled activities like pig roasts, white-water rafting, paintball games and monster truck rides, plus live music, fireworks, 40 Bud Girls and all the Budweiser they...