Generate brand awareness Archives - Page 41 of 126 - Event Marketer
Burger King Puts Families First with BK FamFests
What better way to connect with consumers than to treat them like family? And that’s just what Burger King did via BK FamFest, a six-city festival that traveled to public parks in top African-American markets with a free day of family-reunion style fun including entertainment, local djs, family-friendly activities and BK product sampling. At the...
Ford Puts a New Spin on Tupperware Parties
Think ladies only buy plastic bowls at house parties? Or lingerie? Think again. On May 19, 2009, Ford tied the fun of having a neighborhood party with its sponsorship of “American Idol” to create 1,000 in-home events where women (and a few men) got to watch the first night of the show’s two-day finale with...
Smirnoff Parties with Aussies at Mini Festivals
To drive consideration among its dance music-loving, 18- to 24-year-old male target audience, Diageo’s Smirnoff Vodka in the summer of 2008 created unique mini-festivals within larger Australian music festivals called Area 21. Under the shade of an igloo-shaped band shell, festivalgoers were invited to imbibe at a fully operational bar, check out headline musical acts,...
Coca-Cola Traces Brand History with Cool Interactives
The massive Coca-Cola experience had lines up to two hours long at the 2010 Winter Olympics, but those who waited were rewarded. The 8,600 square-foot Coca-Cola Pavilion experience began with high-fives on the way in from perky brand ambassadors hell-bent on making visitors happy. Next came a mini museum tour of Coke memorabilia and displays...