Generate brand awareness Archives - Page 38 of 126 - Event Marketer
Chevrolet Charges Up SXSW Festival Attendees
For 10 days each year in March, Austin, Texas, transforms itself from a hopping music scene into a hotbed of festival excitement for film buffs, tech geeks and new music lovers alike. With a packed schedule of speakers, conferences and sessions, followed by nights filled with bands, parties and film screenings, the South by Southwest...
Ford Connects with Bull Riders at Annual Riding Event
In 2009, Ford Trucks took its seventh year as sponsor of Professional Bull Riders (PBR) to a new level to attract key consumers, improve brand opinion, consideration and purchases. As the official title sponsor of the PBR Built Ford Tough Series, Ford activated at 33 events between January and November, leading up to the World...
Olympus Serves Up Grand Slam Experiences at U.S. Open
Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series...
SC Johnson Taps into Women’s Fashion Sense
What better way to appeal to today’s image-conscious fashionista than by appealing to her sense of style—and smell. Like a high-end boutique, The Fragrance Gallery by Glade entertained and engaged this fashion-savvy woman in an elegant, sophisticated and simple way that encouraged her to interact with the fragrances. She got to hold them, smell them...