Generate brand awareness Archives - Page 32 of 126 - Event Marketer
Boston Biomedical Exhibit Offers an Educational Oasis
Boston Biomedical’s 900-square-foot space at ASCO 2015 created a comfortable, defined space on the show floor that showcased its corporate identity and educated oncologists about current research in genomic cancer therapies. Two towers displayed panels of information and backlit graphics along the back of the exhibit showed the company’s pipeline. Informal seating, counters and a...
Capital One Promotes Community Theme at SXSW
Capital One’s Future of Banking installation was as warm and friendly as a neighborhood coffee bar. While fresh-brewed coffee and a community table attracted the digital natives, film and music buffs and cultural leaders who attend SXSW, glass shelving, wood-grain louvers and Mondrian-like grid structures that housed monitors and graphics completed its picture of a...
Nature’s Path Showcases Commitment to Sustainability
What better symbol for a natural food company than a tree? That was the thinking behind the Nature’s Path exhibit at Natural Products Expo West 2015, where the company, which was celebrating its 30th anniversary, also wanted to reflect its deep organic roots and the organic foods it produces. Besides all that, the exhibit had...
Canada Goose Promotes Outerwear with Walk-in Freezer
Canada Goose is a high-tech outdoor apparel brand whose ISPO 2015 exhibit took on the aspects of an arctic base camp along with a luxury, retail environment that told an immersive brand story. The highlight was a walk-in freezer dubbed the Thermal Experience Simulator where at a temperature of minus 35 degrees attendees could test...