Generate brand awareness Archives - Page 30 of 126 - Event Marketer
Evian’s US Open Tennis Activation Creates a Racket on Instagram
Sports sponsorship activations can be limited by the square footage of a stadium or arena. But social media enables brands’ investments to soar way beyond the fences. To shake up its 27-year sponsorship of tennis’ U.S. Open, Evian served up a series of live and social media strategies that transformed every touchpoint at the tournament into...
For Swisspers, a Provocative Campaign with Lasting Results
Many a brand has used a provocative word or two to get a quick burst of attention. Sex sells, after all. But most campaigns fizzle out after the initial shock factor wears off. Swisspers, a brand of cotton rounds used to remove makeup, bucked the trend when it leveraged its Sleep Naked campaign across social...
Coca-Cola Blends Sports, Music and Crowdsourcing at Olympics
Coke’s activation of the 2012 Summer Olympics in London was a global campaign that began with live crowdsourcing, continued with one of the biggest-ever customized music tie-ins and became one of the largest examples of sports and entertainment fusion. There were full-time social media amplification and global retail elements before and during the Games, and...
LA Kings Hockey Exhibit Features a Replica Zamboni
Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take...