Generate brand awareness Archives - Page 29 of 126 - Event Marketer
T-Mobile Reaches Families via Basketball Tournament
In 2006, T-Mobile teamed up with the National Federation of State High School Associations, a non-profit leadership organization for high school sports and fine arts activities. Through the T-Mobile Invitational, a high school basketball tournament, the non-profit generated awareness and provided a platform where T-Mobile could start a conversation with hundreds of families. The basketball...
Virgin Mobile Music Festival Features Activity Domes
Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...
Cisco’s Olympic Structure Stuns Clients and Partners
With a design that could forever change b-to-b hospitality and a structure that will send creative directors back to their drawing boards, Cisco House—Cisco’s Olympic showplace for the London Games—was the ultimate trendsetter. The two-story, semi-permanent 20,000-square-foot structure—with excellent sustainability credentials—was built above Europe’s largest urban shopping center, offering incredible views across Olympic Park to...
Target Creates the First ‘Shoppable’ Film
Target has pulled off some high-profile, high-concept, and very successful buzz-generating events. But in some cases the only consumers who could see them first-hand were in New York and Los Angeles. So the retailer set out to bring its innovation to the masses—by taking them to the movies. With a campaign called Falling for You,...