Generate brand awareness Archives - Page 118 of 126 - Event Marketer
Thomson Reuters Paints the AALL Floor Orange
How do you get the attention of nearly 1,600 law librarians? At the American Association of Law Libraries annual conference, Thomson Reuters leaned on the bright color orange. Before the show, pre-registered attendees received a series of emails inviting them to “Transform To Orange,” which is the brand’s signature color. In the exhibit, staff donned...
Chipotle MLS Homegrown Game Aligns with Soccer Fans
Research revealed that Chipotle customers share a close alignment with Major League Soccer fans. So the brand created Cultivating Youth Soccer, a program that ties back to Chipotle’s “Cultivate a Better World” campaign and leverages its MLS partnership. The focal point of the program was the 2014 Chipotle MLS Homegrown Game, featuring the league’s best...
Unilever’s Clear Connects Women with ‘The Voice’
Women face a never-ending sea of hair care product options at the market, and on TV. Rather than fight the tide, Clear decided to make connections with consumers, women ages 18 to 49, over a known passion point—NBC’s “The Voice,” the No. 1 rated show within this target. This “The Voice Sponsored by Clear: Resilient...
Citi’s Billboard Awards Sponsorship Hits a High Note
Credit cards offer all sorts of perks, but the challenge for credit card brands is communicating those benefits to potential new cardmembers and existing cardmembers, alike. To promote its ThankYou card points that offer perks in the entertainment space, Citi last spring sought a national platform, brokering a deal with Dick Clark Productions to establish...