Generate brand awareness Archives - Page 105 of 126 - Event Marketer
Hennessy Broadcasts Wild Rabbit Campaign on Twitter
Cognac is an old-school pleasure, but thanks to a suite of new-school social media strategies, it’s being introduced to a whole new set of future tastemakers. To give the launch of the new Limited Edition Futura Bottle a boost in social currency (with all the right people, of course), Hennessy turned to Twitter, broadcasting its...
Mattel Drives Booth Traffic with Hot Wheels, Twitter
Auto shows are typically hot beds for emerging technology. Many an automaker has turned to event technologies to bring the high-tech features found in its cars to life on the show floor. Which is why it’s always exciting when an automaker—even the maker of teeny-tiny cars, like Mattel’s Hot Wheels brand—finds a new way to...
Under Armour Wristbands Offer Frictionless Fun
Under Armour knew it could leverage RFID to turn its NFL Experience into an interactive event that would be powerful enough to drive every registered attendee to pass the experience along to at least 10 friends. It just had to give attendees the ball. Attendees registered through Facebook using sporty branded wristbands embedded with RFID...
Microsoft Live-Wires SXSW Bing Lounge with RFID
Google may still hold the top spot among search engines, but Microsoft’s Bing is hot on its heels thanks to some clever integrated marketing designed to give the brand cachet among the cool kids and social currency where it lives—online. One of the coolest deployments happened in March at South by Southwest in Austin at...