Generate brand awareness Archives - Page 102 of 126 - Event Marketer
Sprint Nextel Activates a Social Q&A for NASCAR
While television broadcasts deliver live action to consumers wherever they may be, social media allows consumers to be a part of the live action. As Sprint Nextel demonstrated during this year’s NASCAR Sprint Cup Series, social media is not just about connecting consumers to a live event—it’s about engaging them in real time. Fans of...
Procter & Gamble Empowers Women at Essence Fest
Brands no longer have to rely on models and celebrities to be the faces of their campaigns. Thanks to social media, they are able to create platforms where everyday consumers can spread the message of the campaign and, in many cases, lead it. For its fifth year as sponsor of ESSENCE, the largest African-American music...
Olympus Enlists 1,000 Shutterbugs for a Social Blitz
In our era of Instagram, traditional camera manufacturers have to work harder than ever to stay relevant. Olympus last September took the smartphone shutterbugs head-on to prove it’s still a player with its PEN Ready Project—a program that put its PEN E-PM1 camera into the hands of 1,000 consumers across North America. The campaign targeted...
Google’s Solve for X Forum Generates Think Tank Content
Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can...