Generate brand awareness Archives - Page 101 of 126 - Event Marketer
Ford Merges Futuristic Tech at the Detroit Auto Show
Ford’s blue oval trademark has symbolized America’s first car company since 1907, but at the 2012 North American International Auto Show in Detroit it represented that and more. It literally became a key to an enhanced Ford Auto Show experience for attendees who wanted to be able to influence their environment, participate in its creation,...
Roche ‘Mobile Explorer’ Sales Tool Heads to Hospitals
The Mobile Explorer program provided Roche’s national sales force with a best-in-class educational and sales tool that it took to customers at hospitals and stand-alone medical centers. Roche transformed two 53-foot single expandable trailers into simulated labs so prospective clients and decision-makers could experience its Modular Pre-Analytics system and the cobas 4000, 6000 and modular...
CES Attendees Help Intel Build an Interactive Ecosystem
With the theme “Connect to Life,” Intel’s booth at CES 2012 in Las Vegas featured a giant ecosystem of animated creatures whose interactions reflected the digital world in which Intel operates. But here’s the cool thing: this wondrous visual metaphor was created by the attendees themselves. The experience began at input stations where cameras scanned...
Frito-Lay Mobile Dunk Tank is a Real Cracker Jack
This experience was more than just a physical activation. With the help of West Coast Customs and its founder Ryan Friedlinghaus (of “Pimp My Ride” fame), the mobile dunk tank made quite a splash on the road and on an hour-long episode of the new WCC show airing on Fox and through WCC’s social media...