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IBM Marks its Centennial with a Multimedia Exhibition
IBM celebrated its centennial in 2011 and a focal theme of the year’s events was the THINK program, which was a month-long multimedia exhibition from Sept. 10 to Oct. 23 at New York City’s Lincoln Center designed to showcase the ways that people make the world work better through innovation. It was free to the...
Bud Light Partnership Puts Music Fans First
Bud Light and Live Nation partnered to produce a pioneering event that brought the power of live music and the fun of tipping back a Bud Light to fans in all 50 states on a single day, creating a “first” in the music event space. Live streaming of the music events brought the excitement to...
U.S. Air Force Gathers Leads with a Sci-Fi Tech Experience
The Command Center Alpha mobile tour immersed visitors in the sci-fi world of the U.S. Air Force via Augmented Reality, 3D computer graphics, games, videos, audio and digital downloads. The objective was to change people’s perceptions about the Air Force while generating qualified leads. Visitors registered at stations powered by Apple iPads and were categorized...
AMD’s Event Platform Caters to Digital Audiences
Semiconductor design innovator AMD created the Fusion Developers Summit to educate developers about the power of AMD Accelerated Processing Units (APUs) and promote concepts of heterogeneous computing. Its online platform, AFDS-D, extended the reach of the summit beyond the four walls of the physical event. Simu-live technology helped provide pre-recorded video content (technical sessions), which...