Educate customers and users Archives - Page 96 of 133 - Event Marketer
Cisco Connects Customers Globally to Launch TelePresence
For Cisco, the launch of TelePresence, a new conferencing and business networking technology, would be arguably one of the most important rollouts in company history. So it needed an event that would motivate customers to experience the solution first-hand, demonstrate its ability to transform business processes and maximize coverage by media and analysts. The company...
Research in Motion Loft Party Touts New Blackberry
Research In Motion wanted to launch its new BlackBerry 8700c with a little bit of style to raise demand for the new product among carriers, partners, developers and customers. The solution: A product unveiling that blended mystery and intrigue. To build excitement prior to the event, invitees were teased with multimedia messaging such as email...
HP’s ‘Nominations’ Lead to Conference Attendance Lift
The goals were clear: Hewlett-Packard was looking to refocus the premier conference for its Europe, Middle East and Africa regional customers, and, perhaps more daunting, reduce the event’s cost by 25 percent. The solution was HP Technology@Work, a new, three-day conference in Berlin designed to cultivate and improve relationships with IT decision makers. To build...
Cadillac Wows with a Multidimensional Ride-and-Drive
Solidifying its luxury cred among such brands as Mercedes-Benz, BMW, and Lexus was the goal. And non-Cadillac drivers in the all-important Southern California market were the target. So Caddy set up shop at a decommissioned military base for a multidimensional ride-and-drive. Visitors passed through a security checkpoint to enter and discovered a huge branded facade...