Educate customers and users Archives - Page 92 of 133 - Event Marketer
DaimlerChrysler Surprises Press with Product Reveal
Dodge’s new muscle car made a big entrance at Detroit’s North American International Auto Show in 2005, as the brand reintroduced a model that hadn’t seen the streets in 30 years. A band played hits from the 1960s and ’70s to work the crowd leading up to the unveiling. The reveal began with a spokesperson...
GM Hosts an Off-Road Adventure for Media in Thailand
To strengthen the relationship between the Asian media and Chevrolet Thailand, GM hosted 150 members of the media at The Chevrolet Captiva Media Ride and Drive, an off-road adventure through Kanjanaburi province in western Thailand. To keep event attendees intrigued, all media were instructed to meet at the main railway station called Hualampong Station without...
Ocean Spray Demonstrates Where Cranberries Come From
Do you know where cranberries come from? The folks at Ocean Spray think probably not, so to offer consumers an up-close-and-personal look at how the tart red berries are grown and harvested, the company last fall created cranberry bogs outside of 142 Kroger stores in four cities—Cincinnati, Dallas, Denver and Houston. “We previously had set...
L’Oreal Takes the Museum Approach to Draw Press
When L’Oreal USA launched its Men’s Expert skin care line last year, the company knew it would need more than a typical press event to attract and engage New York City’s notoriously hard-to-impress beauty and fashion editors. The solution: a museum-style exhibit in Manhattan’s trendy Milk Studios. Armed with headsets that played a soundtrack detailing...