Educate customers and users Archives - Page 33 of 133 - Event Marketer
Spotify Road Show Leverages Moments-Based Marketing
The Branded Moments Road Show reached media buyers at agencies in seven cities with an immersive experience that showcased Spotify’s ability to target the moments that its listeners are currently in. Moments-based marketing is new to the advertising industry and considered the new currency of the “attention economy.” The road show showcased Spotify as a...
Oracle Reimagines OpenWorld With a B-to-C Lens
Oracle OpenWorld 2016 reimagined the traditional conference format through a b-to-c lens that focused on learning, innovation and engagement to appeal to its younger, multicultural attendee base. Through a holistic approach, it transformed the massive 55,000-person conference into 10,000 five-person interactions, adding humanity, connection and engagement at every touchpoint. With attendees and its sales team...
Amazon Masters Sustainable Scaling at AWS re:Invent
Since its inception in 2012, re:Invent has grown more than 500 percent in size, leaping more than 60 percent in attendance from 2015 to 2016 alone. Maintaining that rate of growth without sacrificing results for customers requires sustainable scaling, which means adding value while executing flawlessly for more attendees, sponsors, exhibitors, breakouts, VIP events, entertainment,...
HP Takes Millennials on an Immersive Product Journey
To drive awareness, emotional connections, preference and purchase intent for its convertible laptops among young millennials, HP leveraged a high-engagement partnership with the Panorama music, art and technology festival, which took place last July at Randall’s Island Park in New York City. Two spaces at the festival—The Lab and the HP Lounge—featured HP technologies, including...