Educate customers and users Archives - Page 31 of 133 - Event Marketer
HP Earns Street Cred with a Multi-Player Esports Event
HP needed to earn the respect of enthusiast PC gamers, a market that is forecasted to grow to $14 billion by the end of 2018. To build credibility within the gaming community, while helping showcase for gamers what its OMEN products have to offer, HP created an owned gaming event platform with partner Twitch. The...
Google Transforms I/O With an Outdoor Festival Vibe
For years, Google’s evergreen I/O developers conference, like all b-to-b events, took place in a convention center. Every year. In a convention center. The same format. Over and over again. For a brand like Google, the “same old thing” was eventually no longer an option. It was time to take a leap. A leap of...
Oracle Turns OpenWorld Into a Networking Extravaganza
Looking to go beyond the mere “format tweaks” that other brands have instituted at their b-to-b events, Oracle designed an ambitious strategy to completely reinvent and reimagine the modern b-to-b event, serving up its own OpenWorld 2016 to the industry as a guinea pig. The goal? Rethink, reimagine and redesign the 55,000-person event as a...
Epic Airbnb Open Event Redefines ‘Festivalization’
Inspired by the storytelling of Sundance, the world-class innovations of TED, and the awe of Burning Man, the 2017 Grand Ex winner curated an annual festival of travel and hospitality designed to become a must-attend cultural event. Part developers conference, part user group, part internal event, part consumer activation, part street fair, part influencer event—the...