Educate customers and users Archives - Page 29 of 133 - Event Marketer
Shipping Containers Help Tell Alibaba’s Brand Story
Chinese e-commerce goliath Alibaba’s first public event in the U.S., Gateway ’17, was designed to educate people on business opportunities in China, inspire small businesses and reignite trade between the two countries. With a five-year initiative to fuel growth and spending in the Chinese economy while creating new jobs in the U.S., Alibaba created an...
GE Expands its Customer Event with a ‘Social Studio’
GE’s annual Minds + Machines event explores the digital transformation of an industrial company, the state of the Industrial Internet, and the environment in which these industrial assets and technologies live and work. But this year, the company sought to go beyond offering content to its audience of GE customers, developers, partners, industry luminaries and...
The Macallan Leverages AR to Educate Young Consumers
Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities...
Immersive Tech Brings Jameson’s Rich History to Life
Jameson’s permanent brand home and experience in Dublin, called Bow St., mixes live theater with sampling with immersive technology. Led by a Jameson brand ambassador who engages attendees in conversation, consumers are immersed in the history of the brand and John Jameson, who started making whisky on Dublin’s Bow Street in 1780. The experience begins...