Educate customers and users Archives - Page 28 of 133 - Event Marketer
Royal Caribbean Immerses Partners in Innovative Tech
Royal Caribbean is on a mission to change the perception of cruising—proving as much with “Sea Beyond,” a tech-fueled experience aimed at positioning the brand as a thought leader among an audience of financial investors, business partners and media. Featuring everything from autonomous vehicles to facial recognition technology to beacons, the 36,000-square-foot experience featured leading-edge...
Propel Launches a Three-Day Festival for Fitness Fans
With the recent rise of the boutique fitness studio movement (who hasn’t been asked to join ClassPass?), Propel saw an opportunity to be a leading brand among passionate exercisers. Enter the Propel Co:Labs Fitness Festival in L.A., which brought together emerging fitness studios, bloggers, influencers and fitness fans to create “mashup workouts,” where different workouts...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
State Farm Brings Cultural Relevancy to Essence Fest
To connect with African-American females who act as primary decision makers in their homes when it comes to family finances, State Farm created culturally-relevant content for the demo and positioned itself as a resource for financial help via its “Color Full Lives” campaign. State Farm research showed that financial services are often less recognized than...