Educate customers and users Archives - Page 23 of 133 - Event Marketer
Frontier Developments brings Jurassic World to life for its new game
THE SETUP: To celebrate the release of its new game Jurassic World Evolution, British game developer Frontier Developments created a rather unconventional trade show booth at E3 2018 in Los Angeles. The game allows fans to construct and run their own Jurassic Park. But rather than merely setting up game consoles for attendees, the company...
Walmart welcomes the new generation of Walmart workers and tech
WHY THE JUDGES LOVE IT: An audience of 14,000 people from 29 countries attending Walmart’s annual meeting received a special visit from company founder Sam Walton—in the form of a hologram. Projected by two 30K laser projectors and reflected against Holo-Gauze fabric, the 3D animation of Walton was able to “meet” the next generation of...
Intel makes it known of their role in the tech world
THE SETUP: To demonstrate Intel’s role in developing smart, data-powered experiences and technologies like autonomous driving and artificial intelligence, the brand staged a massive keynote at CES 2018 in Las Vegas featuring immersive demonstrations leveraging Intel technology—including the first U.S. flight of an Intel-powered flying car, the Volocopter. The event kicked off with a live...
Nutrien A ‘touches’ the future
WHY THE JUDGES LOVE IT: To demonstrate a “Farm of the Future,” Nutrien A Solutions activated the Futuredome, a bright, 60-foot in diameter white dome that stood out among the scores of trade show exhibits. Inside, attendees learned about the Nutrien Digital Platform on a 70-foot touch-screen monitor and developed their own custom logos on...