Educate customers and users Archives - Page 19 of 133 - Event Marketer
Ford brings the adventure back to life
THE SETUP: The Ranger is a beloved Ford truck that rolled off the assembly line in 2011. So when the brand hit the North American International Auto Show to introduce its redesigned 2019 model, it wanted to rekindle the adventurous spirit that the vehicles—and their drivers—are known for. With a media briefing on its auto...
Gatorade is a G-force at the NSCA trade show
WHY THE JUDGES LOVE IT: Gatorade means business when it comes to its portfolio of science-backed products. So at the NSCA trade show, the brand focused its efforts on education via the Gatorade Recovery Showcase. The experience featured touch screens that, when activated by an attendee’s RFID-enabled wristband, became transparent and revealed a physical Gatorade...
‘The Hangar’ helps the Air Force get new recruits
THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to...
BMW’s ride to Coachella
WHY THE JUDGES LOVE IT: Coachella is a breeding ground for content creation, so to promote its i Series electric and hybrid vehicles, BMW headed to the desert. The brand enlisted festival headliner John Gourley and 17 influencers to document their individual journeys to Coachella on social media. The campaign concluded with two exclusive nightlife...