Educate customers and users Archives - Page 18 of 133 - Event Marketer
Cigna saving lives on wheels
Many of us aren’t so good at getting to the doctor for those annual checkups—preventative care that, according to the Centers for Disease Control and Prevention, could save up to 100,000 lives each year and reduce health risks before they become serious and expensive. In addition, 45 percent of Americans say they’re unaware that if...
USAA brings free falling with the US. Navy to life
WHY THE JUDGES LOVE IT: USAA is known for its long-term support of the legendary Army-Navy Game. So to elevate its sponsorship activation, the brand gave fans a chance to virtually participate in a rare experience—parachuting into Lincoln Financial Stadium on game day. Using 360-degree footage captured from an actual Navy jump, USAA created a...
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...
LG brings the theater to your home
WHY THE JUDGES LOVE IT: LG understands that while going to the movies is fun, there’s nothing like enjoying your favorite shows and films from the comfort of home. So to promote its OLED 4K TVs, the brand created the LG Cinema House. The experience, housed inside two shipping containers, featured 360-degree surround-sound technology, screens...