Educate customers and users Archives - Page 15 of 133 - Event Marketer
Old Navy makes it Clear The Holiday Season should be full of Cheer with their Buy Online, Pickup In-Store service
Before consumers spend time with loved ones over the holiday season, they often spend time waiting in line and battling crowds. So to demonstrate to last-minute shoppers how its Buy Online, Pickup In-Store service could save them precious time during the holiday hustle, Old Navy leveraged a festive, multi-day stunt. To add extra incentive, the...
Sunoco’s pay-at-the-pump mobile app usage when increasingly high with the help of NASCAR’s Chase Elliott
Sunoco touts its pay-at-the-pump mobile app as the fastest way to pay for gas, but with a limited budget, the brand had to get creative about promoting its new product. Instead of relying on paid media, the brand took a risk and set out to design an experience so buzzworthy that it would earn the...
Uniqlo takes to the streets to bring out interest for millennials and Gen Z in their company
Uniqlo is known for its unadorned apparel, but to show that it had a little more pizzazz up its sleeve, the retailer partnered with artists from across the globe to create a pop culture- inspired series of graphic tees dubbed the UT Collection. To change the perception of its product offerings and prove to millennials...
L.L. Bean makes work a ‘breath of fresh air’ with its new “Be an Outsider at Work” campaign
Think of L.L. Bean, and it’s likely images of cozy flannel shirts and warm boots come to mind. To combat consumers’ perception that it’s a fall and winter brand, and to reduce its dependence on holiday sales, the retailer turned to its core target: the “outdoor family enthusiast.” Upon analyzing the demographic’s characteristics, L.L. Bean...