Educate customers and users Archives - Page 126 of 133 - Event Marketer
Jim Beam Bourbon Bar Pours on the Personalization
More and more American’s are filling their plates with farm-to-table produce and free range meat. So it’s no surprise they’re also washing it down with small batch, organic and locally made bourbons. Jim Beam tackled this trend head on with a Millennial male-targeted in-store sampling campaign that reinforced the brand’s 219-year-old heritage in an intimate...
Siemens Draws Health Care Pros with a Vast iPad Wall
Siemens needed to introduce health care professionals at HIMSS to its new CareXcell communications and collaboration IT software solution. This software allows health care communities to speak to each other and streamline patient care. To show the power of that kind of technology, the brand deployed a 25-foot display of 188 iPad tablets that were...
Texas Spurs Tourism with Gamification
If J.R. Ewing and the Dallas Cowboy Cheerleaders are the only things that come to mind when you think of Texas, it’s high time you check out Texas on Tour. To help change perceptions about the Lone Star State and get consumers excited about all of the natural wonders and cultural attractions Texas has to...
Nike’s Shoe App Has the Magic ‘Touch’
A cutting-edge shoe demands a cutting-edge launch strategy, and that’s exactly what the Nike Air Jordan XX9 basketball sneaker got when it was released to the world at the World Basketball Festival. The killer app: a touch-screen-based interactive experience that drew large crowds, all anxious to explore the components of the shoe in a full...