Educate customers and users Archives - Page 125 of 133 - Event Marketer

October 20, 2015

MINI Puts a Playful Auto Show Experience into Gear

Every seven years MINI launches a new hard top in North America. For the 2014 release the automaker needed to show consumers how much fun a MINI can be, and moreover grab them right out of the aisles of the L.A. and New York Auto Shows so they could see for themselves how the interior...

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October 20, 2015

Domino’s Event Immerses Deaf Community in Music Vibes

Vibes: A Night to Feel the Music brought an immersive music showcase to Austin’s deaf community. Held at The North Door, a local venue known for innovative programming that “feeds the soul,” that is what this event did in more ways than one. Held for the deaf and hard-of-hearing between the two weekends of Austin...

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October 20, 2015

Aston Martin Delivers a Luxury Driving Experience On Ice

Aston Martin enjoys a worldwide reputation for understated style and elegance, qualities that shine through in its vehicles and in last February’s Aston Martin On Ice, a program that provided media, its top-selling dealers and owners the opportunity to test its dynamic driving fleet on, well, ice. This remarkable experience took place on a single-manufacturer...

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October 20, 2015

McKesson Hires ‘Security Guards’ on Health Mart Senior Savings Tour

Chain pharmacies around the country may be in a race against one another to win the business of Medicare Part D recipients, but only one actually put the rubber on the road. Health Mart Pharmacy is a national network of independently owned pharmacies with a smaller profile (and budget) than its competitors. So to differentiate...

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October 20, 2015

Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers

Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up...

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