Educate customers and users Archives - Page 117 of 133 - Event Marketer

October 22, 2015

Ultimate Software Deploys a Living Content Library

Thanks to HCM Online Academy, human resources and payroll professionals can tap into educational material, which has been videotaped and uploaded from live human resources workshops, 24×7, 365 days a year. Want to download a white paper or case study on Thanksgiving Day? Not a problem, thanks to this seamless extension to the in-person, physical...

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October 22, 2015

Absolut’s Campaign Site Offers Bartenders Access

The ongoing Absolut Stuga campaign immerses bartenders in a creative environment inspired by Swedish “stugas,” or “little houses,” which are an important part of Swedish culture and serve as an escape or place for reflection. The Absolut stugas, however, are more for entertaining and educating bartenders on the finer points of its vodka. Just to be...

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October 22, 2015

Multifaceted Xbox Pop-up Reaches a Range of Gamers

Microsoft’s Xbox 360 entertainment platform, which includes Kinect, Core Gaming and Xbox Live, has a diverse user base. To reach as many segments of that base as possible, Microsoft created the Xbox 360 Central program inside Toronto’s busiest shopping district, as well as in high-profile shopping centers in both Montreal and Vancouver. Inside the experience,...

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October 22, 2015

Microsoft Shows Off Windows 7 with Free Santa Photos

Microsoft’s Picture Perfect Holiday program offered shoppers and airport travelers a shot at the Windows 7 platform—and a shot of Christmas spirit, too. The program’s objectives were to generate multiple trials, provide hands-on demos, promote the simplicity and utility of the new Windows and create an emotional connection that would lead consumers to shift their...

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October 22, 2015

Gatorade Tour Closes the Retail Loop at Walmart

Gatorade’s strategy enabled it to have repeat interactions with the consumers on-site. The brand engaged consumers outside the store, sent them directly to the product in-store, incentivized purchase of the product (on discount) and then sent them back out to the activation to claim a prize. “Closing the loop” between the live experience and the...

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