Drive sample distribution Archives - Page 12 of 28 - Event Marketer
Huggies Promotes Diapers at Playground Experience
To promote its Little Movers Diapers in the Canadian market, Huggies had one burning question for consumers: “Have we made babies too fast?” Besides that tagline–a play on the name of its new product, which is designed to help babies move and scoot around more freely than ever–Huggies also wanted to stimulate sales at partner...
Tillamook Turns VW Buses into Mobile Cheese Buggies
Tillamook Cheese in 2009 took to the streets with a custom-restored 1966 Volkswagen Bus in order to help people who aren’t regularly exposed to the brand taste the product and hopefully, “fall in loaf.” The overarching goals were to share product samples, recipes, coupons and encourage people to join the official Tillamook Fan Club. To...
Ben & Jerry’s Upside Down Truck Stops Traffic
Leave it to Ben & Jerry’s to turn the ordinary upside down. The Vermont-based brand known for its eclectic and delicious ice cream combinations stepped up its surprise factor during its 2009 summer tour with a vehicle that stopped traffic wherever it went. To generate awareness and trial for its new Flipped Out sundae, which...
Absolut Lets Consumers Customize Their Concoctions
To connect with highly educated and socially active 21- to 29-year-old urbanites, Absolut Vodka created the integrated Create a Crush and Reflections campaign. The program incorporated sampling using the new Absolut Juicer, which allowed consumers to personalize concoctions using freshly-squeezed ingredients. After consumers customized a drink, they named it and posed with it for a...