Drive consumers to purchase Archives - Page 85 of 130 - Event Marketer
General Motors Builds Show Buzz with a Bold Slogan
At the Chicago Auto Show last year, General Motors’ goal was to generate leads, increase foot traffic and boost sales for its 313 dealers in the Chicago area and northwest Indiana. GM wanted to make sure it stood out against its competitors at the show. It wanted to be bold and provocative, starting with its...
Nike Women’s Marathon is Part Spa, Part Girls’ Night Out
Female runners aren’t just male runners in pink shoes. They’re just as serious about kicking ass on race day as they are interested in looking good and feeling good while they’re doing it. Leave it to Nike to once again prove its branding prowess by recognizing its target’s unique differences, and then celebrating them to...
Coke Targets Young Demo with 20-Day Music Festival
Coke Israel wanted a music-based event that would target the 15-to-25 age bracket and highlight its brand messaging to a larger audience. The third annual Coca-Cola Music Village event was a 20-day festival of live music performances—a gigantic, free beach party with the Mediterranean Sea as the backdrop. A commercial center, flea market, dance floors...
GM Lets Consumers Test Drive Competitor Vehicles
General Motors’ latest installment of its AutoShow In Motion ride-and-drive increased consideration across the entire GM portfolio by 204 percent. The event, which allowed GM to display all of its North American brands to current GM owners and prospective buyers, gave consumers a side-by-side view of GM cars and its competitors—so they could form impressions...