Drive consumers to purchase Archives - Page 72 of 130 - Event Marketer
AOL Stocks Stores with Product Kiosks and Premiums
AOL has long relied on distribution of CD-ROMs as its main way to gain trial. But retail clutter being what it is today, the online ISP didn’t want to chance that its new 9.0 Optimized platform would get lost at retail. A new experiential retail approach was concocted, an in-store event push that communicated the features...
Better Homes & Gardens Unfolds a Mobile Experience
Meredith Corp.’s Better Homes & Gardens launched a four-month mobile program last summer to simultaneously bring its new look and feel to life and take a few advertisers for a ride. The company had been running a mall tour for 16 years, but felt it was time to breathe new life into its event initiatives. “People...
Miller’s Concert Series Targets Diehard Fan Influencers
After a successful run with Rellim in 2002, Miller was back at bat, this time with a home-grown property used to infect urban-minded consumers with MGD messages. There are those who enjoy a particular band, and then there are the diehards. The brewer reached for the fanatics with a proprietary concert series of five shows in...
GM Demonstrates Real-Life Use of its OnStar Service
A revamped auto show presence helped OnStar increase the number of product demo requests and generated subscription renewals for the vehicle security service. Inside the curved-walled, 2,400-square-foot footprint, visitors experienced three areas, all demonstrating real-life uses of the service. In one area, five 42-inch screens ran clips of customer testimonials while two other screens showed...