Drive consumers to purchase Archives - Page 71 of 130 - Event Marketer
Cisco Draws Attendees with Pre-Event Email Strategy
Cisco pulled out all the stops in hyping its exhibit at Supercomm in Chicago, making sure it would generate attention—and booth traffic—among potential clients at the telecom trade show. Three months before the event, the brand sent prospective attendees invitations to its booth and info about Cisco’s pre-show Web site, which listed a schedule of...
Cadence Lets its Customers Educate Exhibit Visitors
It would have been easy for electronic design automation company Cadence to simply regurgitate its same ol’ trade show booth at the annual Design Automation Conference. Instead, the company rebuilt its experience from scratch, producing a 100-foot-by-100-foot exhibit that was anything but static. Big, bold, and colorful, the futuristic display centered around a series of...
Michelin Exhibit Features Real Section of Racetrack
Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...
Alpine Expert Helps Target Stage a Vertical Catwalk Stunt
Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story building. The effort began with an engineering study conducted by GMR and Munich, Germany-based alpine and bungee event expert...