Drive consumers to purchase Archives - Page 69 of 130 - Event Marketer
Snapple Mobile Tour Offers Mohawks and Dye Jobs
Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it...
Gillette Mobile Tour Combines Science and Technology
A mobile campaign promising to reach out and touch the “goddess” hidden inside every woman better have one helluva rig behind it. And it did, once Pierce hit the road with a Venus in Motion tour stacked with museum-styled displays placing end-users at the heart of intimate, personal and relevant experiences. At tour stops, women were...
Krispy Kreme Offers a Mobile Hot Doughnut Experience
Krispy Kreme showed the retail hood what could really be done with mobile marketing when it rolled out a mobile doughnut store last spring. The program began with a challenge: Was it possible to create an authentic, working “hot doughnut experience” in a mobile environment? Winston-Salem, NC-based Spevco said it was, and got to work...
Red Lobster’s Mobile Restaurant Changes Perceptions
After 15 consecutive quarters of same-store sales growth, Darden’s management was challenged to find new ways to drive its business. Red Lobster didn’t have a brand awareness challenge, just a menu awareness one—as consumers thought of the chain as more about popcorn shrimp and fried clams than fresh mahi mahi and grilled tuna. Red Lobster...