Drive consumers to purchase Archives - Page 66 of 130 - Event Marketer
L.L. Bean Bootmobile Aims For High Smiles Per Gallon
L.L. Bean was on the road with its Bootmobile trying to get the “Highest Smiles per Gallon” all over the U.S. all last year. It’s covered more than 40,000 miles already, with more than a year to go on the tour. The body is built of aluminum, sculpting foam and epoxy which was hand-stamped and...
Coke Leverages Baseball to Connect with Latinos
To activate its Los Angeles Dodgers sponsorship and connect with L.A.’s Hispanic community, Coca-Cola Co. put together an experiential program that tied into the emotion of the team, the city and the many retailers surrounding the market. Events were created and executed at Dodger Stadium and retail stores. Dodger Pavilion nights targeting Latino families featured...
Samsung Sponsorship Takes Guerilla Marketing Abroad
Cheil’s entry from Korea took the Ex Awards global (we were thrilled). During the 2002 Busan Asian Soccer Games, Samsung’s Anycall cellular arm leveraged its sponsorship with events in four Korean cities: Seoul, Daegu, Daejon, and Busan. The events recreated Anycall TV spots on the street with engaging activities and audience involvement in street casting....
Hallmark-Branded Olympic Medals Boost Sponsorship
Hallmark began planning its Olympic activation program a year in advance, building an integrated and creatively leveraged program that delivered both a major marketing platform for a new fresh flower line as well as valuable retail assets. The campaign began before the torch was lit with a title sponsorship of a series of figure skating...